CLIENT OVERVIEW

A Japanese restaurant located on Dallas’ east side, serves authentic Japanese cuisine. The menu features delicious sushi, sashimi and signature rolls that reflect the exquisite flavors of Japanese culinary traditions. With a positive reputation on Google and Yelp, the client is committed to maintaining quality and taste.

The ultimate goal of their efforts to strengthen the online presence is to gain widespread awareness, attract more customers, and provide them with a great Japanese food experience.

CURRENT STATE

• Website: The website is simple, consisting of information about the restaurant, the menu, an order form, and a location map. More visual content, such as pictures or videos of signature dishes, is needed. The “Book a Pickup Order” form seems inconvenient for customers and requires an upgrade to a convenient and easy-to-use online ordering system with payment options. Blog postings, promoting the restaurant, sharing information with customers, and contributing to search engine rankings are essential. Ensure that social media links are correctly connected.
• Social Media: Several unofficial Facebook pages exist. The official page has not been managed since2018, and there is no official Instagram page.
• Email Marketing: There seems to be no current email marketing strategy. Regularly sending emails to customers about new menus, promotions, events, birthday wishes, announcements, etc., is necessary to secure regular customers and encourage repeat visits.
• Content Marketing: In addition to postings on Google/Yelp and social media, ongoing updates of promotional content, including a blog, on the website and other websites are crucial. This will help position the restaurant at the top of search engines, maps, and other platforms to reach a broader audience.

Google Status

• Keyword Exposure: Currently not showing by ‘Sushi’ keyword.
• Listing Claimed: Already claimed.
• Business Category: Sushi restaurant
• Profile Photo: Inside sushi bar; Consider updating with a logo image for a more professional appearance.
• Reviews: 4.6 (915); Good rating and reviews. Additional reviews can further strengthen your reputation and search rankings.
• Review Replies: Currently none. Highly recommend responding promptly to maintain a positive reputation with both current and potential customers.
• Photos: 743
• About Attributes: Yes
• Orders links: Storefront, Caviar, and DoorDash. Consider adding commission-free online ordering for convenience.
• Business Description: Needs improvement; essential to enhance the description for better context.
• Open Hours: Good
• Menu: Linked to the website; It’s essential to add a menu on Google for customer convenience.
• Website: Good
• Posts: Currently none; Consider posting regularly to keep customers informed.
• Q&A: Some old questions and answers; Consider providing prompt customer service responses.
• Ads: None.

Yelp Status

• Keyword Exposure: Strong in ‘Sushi’ keyword.
• Listing Claimed: Already claimed.
• Business Category: Japanese, Poke, Sushi Bars
• Profile Photo: Logo and food photos.
• Reviews: 4.5 (395); Well-rated with positive reviews. Consider encouraging more reviews for an even stronger reputation and improved search rankings.
• Review Replies: Currently none. It’s recommended to respond promptly to maintain a positive reputation with both current and potential customers.
• Photos: 498
• About Attributes: Yes
• Orders links: Linked to the website. Consider adding commission-free online ordering for convenience.
• Business Description: Good
• Open Hours: Clear and detailed.
• Menu: Currently none, only some popular dish photos. It’s essential to add a menu on Yelp for customer convenience.
• Website: Good
• Posts: Only one post six months ago. Consider posting regularly to keep customers informed.
• Q&A: There are answers to three questions from a while ago. One question has not yet been answered. Consider providing prompt customer service responses.
• Ads: None

RECOMMENDATIONS

• Website Optimization: To highlight the visual aspect of Japanese cuisine, replace older photos with more recent photos or videos. Add a photo of your signature dish and link to an online ordering site for customer convenience and fast online ordering. Create a blog or news page that links to Google/Yelp and social media and update it regularly. Apply SEO strategies to increase search engine visibility and update your social media links.
• Google/Yelp Management: Optimally updates profiles registered in Google and Yelp business listings. Proactively respond to reviews to strengthen your connection with current and potential customers, build your brand value and position you at the top of search engines. Add ordering links, create your menu, and post regular business updates to increase your online visibility.
• Social Media Marketing: Develop a content calendar for consistent posting on key social media platforms. Launch targeted campaigns to increase follower engagement and attract a wider audience.
• Email Marketing: Secure as much email and information as possible from existing and potential customers. Automate information collection when online orders are placed. Check information provided by services like DoorDash. Open email registration at the website and the restaurant. Regularly send new menu items, promotions, events, birthday wishes, blog updates, etc., to maintain relationships with customers and encourage repeat visits.
• Content Marketing: Build a blog page on the website and other websites and regularly post new information and promotions, integrating with Google/Yelp and social media for increased search engine visibility and brand awareness.

NEXT STEPS

Implement recommended strategies in stages, focusing on the highest priority areas first. Regularly monitor and analyze performance metrics to make data-driven adjustments. Provide ongoing consultation and support to ensure the continued success of your online marketing efforts.

CONCLUSION

This summary presents a comprehensive strategy to enhance sales, increase awareness, and generate meaningful results for the restaurant. If you have any questions or wish to start the service, please contact us immediately.