CLIENT OVERVIEW

This restaurant is a counter service restaurant specializing in Korean food located in Dallas, Texas. This place serves traditional Korean food and snacks for lunch and dinner. This place strives to maintain the quality and taste of traditional Korean food.
The restaurant’s ultimate goal is to strengthen its online presence, become more widely known, attract more customers, and provide guests with a superior Korean food experience.

CURRENT STATE

• Website: Built using a template from Menufy and provides only simple information. It features online ordering, a location map, a contact form, a catering form, and three reviews. It would be beneficial to enhance the website by adding photos or videos showcasing impressive signature dishes and the restaurant atmosphere, as well as easily accessible menus, blog posts, promotional content, and communication tools for engaging with customers. Additionally, SEO efforts are necessary to boost search engine rankings, and social media links need to be integrated into the website.
• Social Media: There are no official social media pages on platforms like Facebook and Instagram. Several unofficial pages exist, but they are inactive, which seems to have minimal impact on the business’s influence.
• Email Marketing: Not sure if email marketing is currently being conducted.
• Content Marketing: In addition to postings on Google/Yelp and social media, ongoing updates of promotional content, including a blog, on the website and other websites are crucial. This will help position the restaurant at the top of search engines, maps, and other platforms to reach a broader audience.

GOOGLE STATUS

• Keyword Exposure: Appearing middle in keyword search results
• Listing Claimed: Claimed
• Business Category: Korean restaurant
• Profile Photo: Outside entrance view
• Reviews: 4.5 (315)
• Review Replies: Infrequent response
• Photos: 221
• About Attributes: Yes
• Orders links: Manufy, Storefront, Grubhub, UberEats, Doordash
• Business Description: None
• Address: Yes
• Open Hours: Yes
• Menu: Yes
• Website: Yes but link to online order
• Phone Number: Yes
• Posts: Yes but only one
• Q&A: None
• Ads: None

YELP STATUS

• Keyword Exposure: Appearing low in keyword search results
• Listing Claimed: Claimed
• Business Category: Korean
• Profile Photo: Entrance view and food photos
• Reviews: 4.8 (33)
• Review Replies: None
• Photos: 74
• About Attributes: Yes
• Orders links: None
• Business Description: None
• Address: Yes but no suite number
• Open Hours: Yes
• Menu: None
• Website: None
• Phone Number: None
• Posts: None
• Q&A: No answers yet
• Ads: None

RECOMMENDATIONS

• Website Optimization: To improve your website, it’s advisable to add impressive photos or videos showcasing signature menus and the ambiance. Additionally, enhance the website by adding easily accessible menus, blog posts, promotional content, and communication tools for engaging with customers. Utilize SEO strategies to enhance search engine visibility and add social media links. It’s crucial to include business keywords and related information in the website content to increase search engine rankings.
• Google/Yelp Management: Optimize your profile and business description listed on Google and Yelp. The goal is to increase brand value by increasing the number of reviews and proactively responding to them, thereby increasing the trust of current and potential customers. Use QR codes, emails, discount promotions, review funnels, and other tools to encourage more engagement with the reviews and foster positive feedback. Additionally, increase your online visibility by updating menu and online ordering links and posting regular business updates.
• Social Media Marketing: Establish official social media platforms and plan a content calendar for ongoing posting. Launch targeted campaigns to increase follower engagement and reach more potential customers. The best practice is to actively post regular and varied content to attract attention.
• Email Marketing: Collect email addresses and information from existing customers and potential customers as much as possible. When online orders are received, information is automatically collected. Check information provided by platforms like DoorDash. Install email registration counters on your website and within the restaurant. Regularly, send customers updates on new menus, promotions, events, birthday wishes, blog posts, etc., to maintain relationships and encourage repeat visits.
• Content Marketing: Build a blog page on the website and other websites and regularly post new information and promotions, integrating with Google/Yelp and social media for increased search engine visibility and brand awareness.

NEXT STEPS

Implement recommended strategies in stages, focusing on the highest priority areas first. Regularly monitor and analyze performance metrics to make data-driven adjustments. Provide ongoing consultation and support to ensure the continued success of your online marketing efforts.

CONCLUSION

This summary presents a comprehensive strategy to enhance sales, increase awareness, and generate meaningful results for the restaurant. If you have any questions or wish to start the service, please contact us immediately.