CLIENT OVERVIEW

A start-up custom clothing printing online company, specializes in unique and custom-designed print-on-demand T-shirts. With a focus on creativity and quality, The client aims to expand its online presence, drive sales, and enhance brand visibility.

CURRENT STATE

• Website: A Shopify-based E-Commerce platform is now live for purchasing T-shirts. While custom designs are not directly available, customers can request a purchase through the Request Quote form, although this process may be less convenient.
• Google: Not listed on Google business listing and does not show up on maps. A search by business name will yield two website links.
• Social Media: An Instagram account has been created, and there are several posts. There doesn’t seem to be a presence on Facebook or other social media platforms.
• Email Marketing: The client is not currently conducting email marketing, and there are not yet gathered a sufficient number of email addresses.
• Paid Advertising: The client is not currently running online paid advertising but is willing to do so on platforms like Google and Facebook Ads.
• Content Marketing: Promotional content, including blogs, has not been established or initiated.

RECOMMENDATIONS

• Website Optimization: Perform a thorough website audit to pinpoint opportunities for enhancing user experience, mobile responsiveness, and user-friendly custom design input. Apply SEO strategies to boost organic search visibility.
• Google Management: Create a Google Business Listing and establish your profile. Add the online order link and upload posts and manage reviews for promotional purposes. Use positive feedback to promote your brand and proactively address negative feedback.
• Social Media Marketing: Develop a content calendar for consistent posting on key social media platforms. Launch targeted campaigns to increase follower engagement and attract a wider audience.
• Email Marketing: Gather email addresses from businesses, organizations, churches, schools, and sports teams, and segment your email list to tailor campaigns for personalized and targeted outreach. Promote products and sales to stimulate orders.
• Paid Advertising: Review and optimize new ad campaigns to make online advertising more targeted and cost-effective. Review effectiveness and make appropriate adjustments to ads.
• Content Marketing: Establish a blog page on your website and other websites, regularly sharing product information and promotions to enhance search engine visibility and boost brand recognition.

NEXT STEPS

Implement recommended strategies in stages, focusing on the highest priority areas first. Regularly monitor and analyze performance metrics to make data-driven adjustments. Provide ongoing consultation and support to ensure the continued success of your online marketing efforts.

ESTIMATED PLANS

1. Google Management
2. Website Optimization
3. Social Media Marketing
4. Email Marketing
5. Paid Advertising
6. Content Marketing

CONCLUSION

This summary presents comprehensive strategies to boost your online sales, enhance awareness, and achieve meaningful results. If you have any inquiries or wish to initiate the service, please contact us promptly.