CLIENT OVERVIEW

A seafood restaurant, located in Carrollton, specializes in Korean-style fresh sashimi, sushi, and steamed crabs dishes. The menu features a variety of offerings, including live fish prepared into fresh sashimi, grilled dishes, meals, and drinks. While the restaurant is still working to build their reputation on platforms like Google and Yelp, and their review count is currently modest, they are dedicated to maintaining the highest quality and flavor in their offerings.
The ultimate goal of their efforts to enhance their online presence is to gain widespread recognition, attract more customers, and provide them with fresh and delicious Korean-style sashimi and meals.

CURRENT STATE

• Website: This is a simple website consisting of very basic restaurant location and information. It is designed to facilitate online ordering, but you must be a member. One menu image for phone ordering. Links to Google and Yelp business pages are connected.
• Social Media: No verified official social media page has been identified.
• Email Marketing: There seems to be no current email marketing strategy.
• Content Marketing: There is no promotional content, including blogs, as well as postings on Google/Yelp, social media, and websites.

Google Status

• Keyword Exposure: Not showing on high in keyword searches
• Listing Claimed: Unclaimed
• Business Category: Seafood restaurant
• Profile Photo: Outside entrance
• Reviews: 4.0 (41)
• Review Replies: None
• Photos: 86
• About Attributes: Inaccurate information
• Orders links: None
• Business Description: None
• Address: Yes
• Open Hours: Wrong hours
• Menu: None
• Website: Yes
• Phone Number: Yes
• Posts: None
• Q&A: None
• Ads: None

Yelp Status

• Keyword Exposure: Showing on high in keyword searches
• Listing Claimed: Unclaimed
• Business Category: Seafood
• Profile Photo: Food photo and display
• Reviews: 3.4 (20)
• Review Replies: None
• Photos: 76
• About Attributes: None
• Orders links: None
• Business Description: None
• Address: Yes
• Open Hours: Wrong hours
• Menu: Linked to website and some photos
• Website: Yes but URL is strange
• Phone Number: Yes
• Posts: None
• Q&A: None
• Ads: None

RECOMMENDATIONS

• Website Optimization: The website is the most basic and essential tool for promotion and sales. More restaurant information needs to be shared with customers. It should visually appeal by posting vibrant photos and videos. Content and images expressing the ambiance are also crucial. Since customers primarily look at the menu, all menu information should be easily accessible. Additionally, online ordering should be user-friendly without requiring membership registration. Post a blog or news page that links to Google/Yelp and update it regularly. Apply SEO strategies to increase search engine visibility and create social media pages as well.
• Google/Yelp Management: It’s essential to claim business listings on Google and Yelp and ensure all information is accurate and up-to-date. Actively engage with reviews to enhance your relationship with both current and potential customers, bolster your brand reputation, and secure a prominent position on search engines and maps. Focus on accumulating positive ratings and reviews. Add online ordering links, update the menu, and regularly post business updates to enhance your online visibility.
• Social Media Marketing: Create and consistently post content on your main social media business pages. Initiate targeted campaigns to increase engagement among followers and attract more potential customers. Share promotions, coupons, new menu items, etc., encouraging repeat visits and urging customers to share with their friends in network.
• Email Marketing: Secure as much email and information as possible from existing and potential customers. Automate information collection when online orders are placed. Open email registration at the website and the restaurant. Regularly send new menu items, promotions, events, birthday wishes, blog updates, etc., to maintain relationships with customers and encourage repeat visits.
• Content Marketing: Build a blog page on the website and other websites and regularly post new information and promotions, integrating with Google/Yelp and social media for increased search engine visibility and brand awareness.

NEXT STEPS

Implement recommended strategies in stages, focusing on the highest priority areas first. Regularly monitor and analyze performance metrics to make data-driven adjustments. Provide ongoing consultation and support to ensure the continued success of your online marketing efforts.

CONCLUSION

This summary presents a comprehensive strategy to enhance sales, increase awareness, and generate meaningful results for the restaurant. If you have any questions or wish to start the service, please contact us immediately.

Achieve Business Success with Cookie Web Solutions!

At Cookie Web Solutions, we specialize in delivering a spectrum of services aimed at boosting your online presence and business success. Our offerings include cutting-edge website design, strategic online marketing, meticulous review management, dynamic social media marketing, streamlined online ordering, targeted email marketing, impactful Amazon marketing, robust IT support, and seamless POS integration.

We firmly believe that our comprehensive suite of services has the potential to significantly enhance the success of your business. Are you open to scheduling a consultation at your earliest convenience? This will allow us to delve into the unique needs of your business and tailor our solutions accordingly.

Thank you for contemplating Cookie Web Solutions for your digital needs. We eagerly await the opportunity to connect with you.