CLIENT OVERVIEW

Located in Dallas, Texas, Auto Shop offers services such as buying, selling, renting, and repairing cars. They prioritize honesty and trust, striving for the happiness of both their customers and employees. Although they haven’t established a reputation on Google and Yelp yet, and the number of reviews is limited, they are committed to providing the best service and trust. Their ultimate goal to enhance online presence is to gain widespread recognition, attract more customers, and deliver the best and most honest quality of services.

CURRENT STATE

• Website: This website is providing both English and Korean versions. Various blog videos covering different topics are available, and although there are no reservation options, used cars for sale are displayed. The site is structured with pages for About Us and Contact, along with pages providing content on car sales, purchases, leases, repairs, and services. Additionally, there is a Kakao platform ‘Get Estimate’ link for repairs and inquiries about car quotes. The website also includes links to social media platforms such as YouTube, Instagram, Facebook, Yelp, and KakaoTalk.
• Social Media: Operates social media channels such as Facebook, Instagram, YouTube, Naver Blog, and KakaoTalk. Approximately 20-30 posts have been made to date, with the last posting occurring approximately 6 months to 1 year ago.
• Email Marketing: Not sure if email marketing is currently being conducted.
• Content Marketing: Running blogs on the website and various social media channels to provide information about the services and promote them. However, there are no postings on Google and Yelp yet.

GOOGLE STATUS

• Keyword Exposure: Not showing on high in keyword searches
• Listing Claimed: Claimed
• Business Category: Auto repair shop
• Profile Photo: Logo plate
• Reviews: 4.2 (71)
• Review Replies: Yes
• Photos: 104
• About Attributes: Yes
• Orders links: None
• Business Description: None
• Address: Yes
• Open Hours: Yes
• Website: Yes
• Phone Number: Yes
• Posts: None
• Q&A: None
• Ads: None

YELP STATUS

• Keyword Exposure: Not showing on high in keyword searches
• Listing Claimed: Claimed
• Business Category: Auto Repair, Body Shops, Used Car Dealers
• Profile Photo: None
• Reviews: 5.0 (2)
• Review Replies: Yes but long ago
• Photos: 40
• About Attributes: Yes
• Orders links: None
• Business Description: Yes
• Address: Yes
• Open Hours: Wrong hours
• Quote: Yes
• Website: Yes
• Phone Number: Yes
• Services: Yes
• Posts: None
• Q&A: None
• Ads: None

RECOMMENDATIONS

• Website Optimization: The website is the most basic and essential tool for promotion and sales. Accurate and detailed service information is needed. Content should be added to the Sell, Fix, Rent, Buy sections to make it easier for customers to understand and request or purchase services. It is advisable to consolidate the video blog on the Home page into a ‘How We Do’ page. Adding functionality to the displayed list of cars for sale to allow reservations or requests for additional information would be beneficial. Features such as quotes, rentals, sales, and email forms should be upgraded to be user-friendly. It would be better to organize and redesign the published blogs. Apply SEO strategies to increase search engine visibility.
• Google/Yelp Management: Although registered on Google and Yelp business listings and responding well to reviews, there are too few reviews. It is necessary to secure more positive ratings and reviews to enhance the brand reputation and position it at the top of search engines and maps. Active promotion is needed to encourage customers to participate in reviews using QR codes, email, discount promotions, etc. You’ll also need features to control negative reviews, such as a review funnel.
• Social Media Marketing: While effectively promoting through various social media channels, it is essential to engage in more proactive and consistent management. Develop a content calendar for consistent posting and initiate targeted campaigns to enhance follower participation, securing more potential customers. Consider live streaming the on-site services of your business, share customer feedback, and actively promote coupons or discount events to encourage repeat visits and recommend sharing among friends.
• Email Marketing: Secure as much email and information as possible from existing and potential customers. Automate information collection when online forms are submitted. Open email registration at the website and the shop. Regularly send new listings, promotions, events, birthday wishes, blog updates, etc., to maintain relationships with customers and encourage repeat visits.
• Content Marketing: Continuously updating blogs on your website and other web pages to introduce new information and promotions, and posting them on Google, Yelp, and social media, enhances search engine visibility, increases brand awareness, and captures customer interest.

NEXT STEPS

Implement recommended strategies in stages, focusing on the highest priority areas first. Regularly monitor and analyze performance metrics to make data-driven adjustments. Provide ongoing consultation and support to ensure the continued success of your online marketing efforts.

CONCLUSION

This summary presents a comprehensive strategy for Auto Shop to boost sales, enhance visibility, and improve credibility, aiming for meaningful results. If you have any questions or wish to start the service, please contact us immediately.